Learn the story of our branding journey.
We’ve changed our looks over the years, but never our values.
Our way have serving you has never changed in the 100 years we’ve been in business—it’s only gotten better. Throughout our journey, we’ve evolved our look to better reflect our agency and the story behind who we are.
Same great agency with a brand new look.
Since the beginning, we’ve provided our clients with thoughtful, customized insurance solutions. In fact, our mission of solutions has been a driving force of our business for more than 100 years. To align our visual identity with these ideals, we’ve employed the metaphor of honeybees.
Honeybees collect nectar from millions of flowers to produce honey—pollinating plants as they go. Like honeybees, we gather a variety of coverage options from the insurance marketplace to create customized solutions for clients while building partnerships with both carriers and clients. We’re a humming, thriving community where everyone plays a unique role, united in shared purpose. We are industrious, but also operate as a family—working toward something greater than ourselves.
What our logo means to us.
The hexagons of a honeycomb are the most efficient way to cover an area. In fact, Charles Darwin described it as a masterpiece of engineering, “absolutely perfect in economizing labor and wax.” Inspired by this, our logo features the convergence of dual hexagons—representing our commitment to togetherness, and the customized insurance solutions we offer our clients every day.
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